Person snowboarding down a slope with a ski lift in the background
Women's Outerwear. Built Bold.

Electric Pink Is Officially Live ⚡

Your size. Your length. Limited run.

FEMALE-FOUNDED

DESIGNED IN ALBERTA

MOUNTAIN TESTED

FEMALE-FOUNDED. DESIGNED IN ALBERTA.

PERFECT FIT GUARANTEED

Free Exchanges | Easy Returns | By women, for women

Trusted By the Best

Featured in national media. Backed by world-class tech.

Electric Pink
Bold by design

In a category that has so often told women to shrink, tone it down, or settle for less, Electric Pink stands for the opposite.

For women who were never meant to blend in.

Founder, Mikayla on a snowy mountain holding a snowboard, wearing a black NEXARINA outerwear jacket.

Designed by someone who never fit.

I’m 5 ft tall. I spent years rolling cuffs and swimming in sleeves.

So I built Nexarina differently.

Tested on real riders, in real mountain conditions.

Female-founded. Alberta-based.
FIT PHILOSOPHY

Snow Gear That Actually Fits

Most brands design for one body type.
We built gear for all body typres.

Gear that Fits. Season after season.

Indy Snow Jacket
Regular price $550 CAD
Classic Black Emerald Green Arctic Blue
Avani Snow Pant
Regular price $400 CAD
Classic Black Emerald Green Arctic Blue
Everette Bib Snow Pant
Regular price $450 CAD
Classic Black Emerald Green Arctic Blue

About the Brand

We build outerwear for women first. Petite, tall, and curvy. Our fits are designed around real bodies, not shrunken men’s gear.

Add eVent® fabrics and PrimaLoft® Insulation, and you get gear that performs at the highest level and finally fits.

Fit comes first. Everything else follows.

Women-first snow outerwear designed to actually fit. Built for real bodies and real mountain conditions.